Summary of Edward L. Bernays's Propaganda

Please note: This is a companion version & not the original book.

Sample Book Insights:

#1 The American democracy is ruled by an invisible government made up of men who understand the mental processes and social patterns of the masses. They control us by our qualities of natural leadership, ability to supply needed ideas, and their key position in the social structure.

#2 The process of organizing and focusing public opinion is necessary to orderly life. The printing press and the newspaper, the railroad, the telephone, telegraph, radio, and airplanes have made it possible to spread ideas quickly and even instantaneously all over America.

#3 There are many and diverse cleavages in our society. They may be social, political, economical, racial, religious, or ethical, with hundreds of subdivisions of each. The diversity of these publications is evident at a glance.

#4 The structure of groupings and associations is the mechanism by which democracy has organized its group mind and simplified its mass thinking. To lament the existence of such a mechanism is to ask for a society that never was and never will be.